Ontario to be hub for Toyota SUV production

RAV4-Toyota-Canada-Ontario-Cambridge-SUV-Lexus-luxury-EDIWeekly
Toyota RAV4 AWD SE. Photo credit: Toyota Canada

The “mid-sized, higher-value vehicles” that Toyota promised to make at its Cambridge, Ontario plant last spring when it announced the end of the Corolla’s run there will be the RAV4 and a hybrid version of it. Toyota made the announcement today, saying that its Canadian subsidiary would become a “hub” for the manufacture of sport utility vehicles. The RAV4 is already made in Ontario, at the company’s Woodstock plant. Also made in Ontario is the Lexus RX SUV.

Toyota will invest a “significant” amount in its Cambridge plant to prepare it for production of the RAV4. The makeover will include the introduction of Toyota’s New Global Architecture (TNGA) platform, a process that uses standard parts across multiple vehicle models and seeks to improve quality in the production produce. Toyota Canada president Brian Kinrock said that having the new platform and the latest technology will give the company the flexibility to respond to the “evolving needs” of the marketplace. It will also take the company to the “next generation” of automotive manufacturing. The move also demonstrates the company’s commitment to employment stability, he said. The company currently employs 8,000 people at its three Ontario plants.

According to Toyota’s North America CEO Jim Lentz, the RAV4 is a leader in the fastest growing segment of the industry, and Toyota forecasts that the strong growth in the segment will continue, with the RAV4 a “major player.” More than 220,000 of the vehicles are currently made in Ontario, not enough to satisfy demand in North America.

Lentz said that producing “more upscale, more complex, higher content vehicles” like the RAV4 is a good fit for the Ontario plant, with its “well-earned reputation for quality.” The project will be implemented in 2019.

Toyota Canada has been enjoying record sales this year. The company announced the sale of 19,174 vehicles in Ontario, a year-over-year increase of 6.7 per cent and its best October sales ever. Sales of the luxury Lexus were up 29.4 per cent, the thirteenth consecutive month of record-breaking sales. The company said it has already surpassed last year’s total sales, with two months yet to go. RAV4 sales were up 14.9 per cent in October (4,355 units) and year-to-date sales stood at 35,575 units at the end of the month. That is also a 14.9 per cent increase over last year’s sales.

Did you miss this?

Other Popular Stories

  • Carbon neutral concrete? They're working on it.
  • 3D printed homes in 24 Hours — printed on site: printed villas, offices and floating saunas?
  • Is Clean Diesel a myth, or a yet-to-come promise?
  • Regional LNG plant approved in Quebec
  • Pembina set for biggest expansion in its history
  • CFB Goose Bay awards $100 million service contract to Serco
  • If Keystone XL dies, will Energy East replace it?
  • Magna International acquires German transmission giant
  • Automation-proof jobs, and jobs that will eventually be automated
  • TransCanada confident Energy East pipeline will be built
  • Detect lung cancer with a nanotech breathalizer? It works, four out of five times, could revolutionize cancer screening
  • Jobs cut at Bombardier as business jet sales soften
  • Nanotechnology can help clean up oil spills with super-absorbant carbon nanotube sponges
  • Exports, innovation key to small business success: CIBC
  • Local Ford union rebellion over GM contract threatens pattern bargaining
  • Financial services fastest growing industry in Canada for exports: Conference Board of Canada
  • In a massive victory for the hydrogen vs. electric battery debate, the Toyota Mirai broke the world record for driving on one fill of hydrogen with 623 miles (1,003 km) in late May.
    Hydrogen Mileage World Record – Toyota Mirai Breaks Through: 623 miles or 1,003 km "Victory for Hydrogen vs. Electric"
  • Housing starts, employment, up sharply in May
  • Robot from Oil & Gas Technology Centre may improve safety, enhance productivity and reduce costs for offshore oil and gas projects
  • Canada's exports soared in June while imports fell
Scroll to Top